Social Media Management
Comprehensive social media strategy, content production, and analytics
Social Media Management
| Field | Details |
|---|---|
| Duration | Feb 2022 - April 2024 |
| Role | Full Stack Digital Marketing |
| Scope | Developed workspaces, SOPs, and workflows to enhance team productivity in content planning using Notion. Created content plans for KYZN BSD's social media in 2022. Evaluated and analyzed outcomes. Developed and maintained a social media strategy to achieve OKRs. |
| Tools | Metricool, Instagram, TikTok, Looker Studio, thepreviewapp, Meta Business Suite |
| Channels | @kyzn.life, @kyzn.kuningan, @kyzn.bsd, @kyzn.id |
Content Production Management
I oversaw the entire content production process, from pre-production to post-production, to ensure that the content plan, copywriting, and other elements aligned with our strategy and maintained high quality before upload.
Content Planning Examples
Workflow
Regular Activity
To streamline the internal content production process from planning to scheduling.
Production Flow
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Content Planning & Brief Creation
- Responsibility: Social Media Specialist
- Action: Create content planning, brief, and initial copywriting. Document all details in Notion projects.
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Copywriting Adjustment
- Responsibility: Creative Team
- Action: Adjust the copywriting to align with design or video requirements.
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Design/Video Creation
- Responsibility: Creative Team
- Action: Develop the design or video based on the adjusted content.
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Feedback & Finalization
- Responsibility: Creative Team
- Action: Send the result link to the Social Media Specialist or Digital Marketer for feedback. Make necessary revisions until approval is obtained.
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Content Scheduling
- Responsibility: Social Media Specialist
- Action: Once production is finalized and approved, schedule the content using social media management tools.
External Request
Efficiently manage content production and distribution, ensuring timely and high-quality outputs.
Phase 1: Production Process (7 Working Days)
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Request Submission
- Action: Non-Marketing departments submit a content request form
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Review & Processing
- Action: Creative Team reviews and processes the request. Drafts are created and revised based on feedback.
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Finalization
- Action: Design Team finalizes content with approval from the requesting department.
Phase 2: Distribution Process (7 Working Days)
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Design Handover
- Action: Final designs are handed to the Digital Marketing Team.
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Distribution Planning & Delivery
- Action: Plan and execute distribution via channels like social media, WhatsApp, ads, etc.
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Monitoring
- Action: Confirm distribution success and monitor performance.
Report and Analytics
We analyze content quality and results daily, identifying which content is effective, which pieces perform well, and which successfully convert viewers into followers.
| OKR | Detail |
|---|---|
| Number of Followers | Track the number of people converting daily, weekly, and monthly. Determine the reasons for following, such as the influence of specific content. Additionally, analyze any spikes in conversions to understand their causes. |
| Number of Reach | Monitor how many people view our content and analyze the reasons behind its virality, such as the audio, visuals, hook, or other factors. Then, replicate the successful elements. |
Analytics Dashboard
Using Metricool, we monitor key metrics:
- Daily tracking of follower growth and reach
- Content performance analysis to identify top-performing posts
- Audience insights including demographics and engagement patterns
- Competitive analysis to benchmark against industry standards