Job Description: Digital Marketing, Product Growth Analyst, and Data Engineer

Responsibilities:

1. Convert design files from Figma to Framer for the company website.
2. Conduct UX design and improvements for the company website.
3. Integrate the website with internal tools, including APIs, webhooks, and other tool integrations.
4. Manage website content, including copywriting and overall site management.
5. Develop and implement technical SEO strategies for the website.
6. Develop and implement content strategies, including planning, briefing, writing captions, posting, and analyzing performance.
7. Create strategies for social media marketing, including Meta Ads and TikTok Ads.
8. Execute social media marketing plans, including ad setup, audience targeting, creative asset management, conversion tracking, and lead management.
9. Collaborate with influencers and media for publicity, including creating briefs, conducting meetings, and evaluating outcomes.
10. Develop affiliate marketing strategies and collaborate with influencers.
11. Enhance customer experience by creating chatbots and improving customer service quality, including developing SOPs and canned responses.
12. Perform end-to-end setup of all digital tools, including social management, CRM, omnichannel, analytics, and product management tools.
13. Develop marketing and sales SOPs to standardize activities and ensure all stakeholders remain on track.
14. Conduct online and offline training sessions and create tutorial documentation to educate the team and improve quality.
15. Optimize the end-to-end funnel, including strategies to increase inbound leads, MQLs, and conversion rates.
16. Develop and maintain ETL (Extract, Transform, Load) pipelines to ensure consistent and accurate data flows.
17. Design, build, and maintain efficient and scalable data infrastructure.
18. Integrate data from various internal and external sources to support business analysis needs.
19. Optimize the performance and reliability of database systems, including query tuning and indexing.
20. Manage cloud services like Google Cloud and databases such as PostgreSQL.
21. Develop and implement effective growth strategies to enhance user acquisition, retention, and engagement.
22. Analyze product and user performance data to identify growth opportunities and areas for improvement.
23. Collaborate with cross-functional teams (e.g., product, marketing, and data) to design and execute growth experiments.
24. Oversee and optimize the user funnel from acquisition to retention, enhancing conversion at each stage.
25. Manage and prioritize the growth project backlog based on potential business impact.
26. Use analytics tools and A/B testing to evaluate the effectiveness of growth initiatives and make data-driven decisions.
27. Identify market trends and new opportunities to expand product reach and market share.
28. Create regular reports and presentations for management on growth initiatives and their results.

• Led the transformation of marketing operations by creating and implementing SOPs and workflows for five key departments, significantly enhancing cross-functional efficiency.
• Optimized the multi-channel marketing funnel, ensuring seamless lead flow and high conversion rates across all digital touchpoints.
• Led the customer acquisition team to secure over 900+ qualified appointments, significantly boosting sales opportunities.
• Implemented a lead management system to effectively nurture and track over 100,000+ leads through various sales funnel stages.
• Increased Instagram followers by over 20,000 (623%) in three months through strategic digital marketing campaigns.
• Generated an average of over 5,000+ leads per month from social media platforms, achieving a reach of over 1.5 million every two weeks.
• Managed and optimized social media accounts for three branches and two sub-companies, executing more than four campaigns bi-weekly.
• Increased website traffic to over 100,000 visitors through SEO optimization and content strategy.
• Boosted TikTok followers by over 2,000 in one month, showcasing adaptability to emerging platforms.
• Created and implemented over 50 SOP templates and workflow improvements across five departments (HR, Product, Sales, Marketing, Operations).
• Developed and managed a chatbot system with over 100 conversation flows and canned response templates, enhancing customer engagement and support.
• Collaborated with over 50 influencers (micro to macro) and more than 10 paid promotion accounts to amplify brand awareness.
• Oversaw content creation, including directing the production of over 30 video reels monthly.
• Implemented data analytics and visualization for marketing, HR, and operations, driving data-informed decision-making.
• Managed a suite of over 20 digital tools and assets, streamlining processes for designers, videographers, and other departments.
• Achieved over 10,000 clicks on Google My Business, enhancing local SEO and visibility.

1. Analyzed Paid Advertising for optimizing the best strategies and campaign
2. Handled the whole social media and creating content planning
3. Handled & Manage Videographer to Create 30+ Videos
4. Designing and Developing thesurga coming soon website

Reporting directly to Head of Marketing & Board of Directors.

Involved in the pre-launching of NOON, Reporting directly to Head of Marketing & Board of Directors.

1. Created the whole social media account from zero
2. Created social media strategies and content planning
3. Analyzed Social Media Report & Paid Advertising
4. Developing Digital Marketing Strategies
5. Generated leads through All Digital Marketing Channel, including SEM, SEO, Paid Ads, etc

1. Supported instruction for the "Webinar Rencana Pemasaran Digital dan Riset Kata Kunci (Daring)" course
2. Assisted in delivering comprehensive digital marketing strategy and keyword research training
3. Helped prepare and present webinar materials to enhance participants' digital marketing skills
4. Supported students in understanding key concepts of digital marketing planning
5. Contributed to the practical application of keyword research techniques in online marketing
6. Facilitated interactive learning experiences in a virtual classroom environment
7. Collaborated with lead instructors to ensure high-quality, engaging educational content

1. Develop and implement comprehensive digital strategies to drive brand awareness, engagement, and conversion rates
2. Oversee social media campaigns across multiple platforms, optimizing content and timing for maximum impact
3. Manage paid advertising campaigns on various channels (e.g., Google Ads, Meta Ads), ensuring optimal ROI
4. Analyze and improve operational workflows, increasing efficiency and productivity across teams
5. Conduct regular performance analyses using data analytics tools to inform strategy adjustments and improvements
6. Streamline and automate marketing processes to enhance team productivity and campaign effectiveness

Digital Strategist – MulaiCoding

• Social Media Management – Managed the @mulaicoding Instagram account, including content planning, daily posting, and publishing 8 Instagram Stories to engage the audience.
• Customer Engagement – Responded to 10+ Instagram Direct Messages (DMs) daily, ensuring prompt replies to inquiries, feedback, and support requests.
• Mentor & Support Communication – Handled 2-3 email inquiries daily, coordinating with mentors and providing support to students and community members.
• Community Management – Managed news updates and announcements for a community of 10,400+ coding enthusiasts, ensuring timely and relevant information sharing.

As a mentor in Badan Mentoring, a non-profit student organization at Telkom University, my responsibilities included:

• Facilitating Islamic Mentoring Sessions – Conducted regular mentoring sessions to guide first-year students in understanding and practicing Islamic teachings.
• Providing Academic and Spiritual Support – Assisted mentees with academic challenges and offered spiritual guidance to foster both personal and religious growth.
• Organizing Religious Activities – Planned and executed study groups, discussions, and religious observances to enhance the Islamic learning experience.
• Monitoring Mentee Progress – Tracked mentees' development in Islamic studies and provided feedback for improvement.
• Collaborating with Academic Development Division (BPA) – Worked with BPA to ensure the program aligned with the university's academic and spiritual objectives.
• Recruiting and Training New Mentors – Participated in the selection and training of new mentors to maintain program quality and continuity.
• Promoting the Mentoring Program – Engaged in outreach activities to encourage student participation and increase awareness of the program's benefits.

As an Assistant Practicum at Chevalier Lab, a student-run laboratory within the Faculty of Applied Sciences at Telkom University, my responsibilities include:

• Preparing Laboratory Materials: Organizing and setting up necessary materials and equipment for practicum sessions.
• Assisting in Practicum Sessions: Supporting instructors and students during laboratory exercises, ensuring procedures are followed correctly.
• Maintaining Laboratory Equipment: Regularly cleaning, calibrating, and performing routine maintenance on lab instruments to ensure optimal functionality.
• Monitoring Safety Protocols: Ensuring all safety guidelines are adhered to during lab activities to maintain a secure environment.
• Providing Technical Support: Offering assistance to students in understanding lab procedures and troubleshooting equipment issues.
• Documenting Laboratory Activities: Recording data, maintaining accurate logs of experiments, and reporting findings to supervisors.

IT Support Job Description

• IT Support & Troubleshooting – Receive, prioritize, and resolve IT assistance requests from employees, ensuring timely and efficient problem resolution.
• Network Maintenance – Monitor, maintain, and troubleshoot LAN, Wi-Fi, and internet connections to ensure seamless connectivity and system reliability.
• Website Development & Management – Design, build, update, and maintain company websites, ensuring optimal performance, security, and user experience.
• Procurement & Asset Management – Identify, purchase, and manage IT hardware, software, and related accessories, ensuring all resources align with the company's needs and budget.

IT Support Intern – Audit Board of Indonesia (BPK RI)

• Network System Troubleshooting – Analyzed and resolved network connectivity issues, ensuring stable and secure access for employees.
• Data Input & Management – Assisted in data processing and validation, ensuring accuracy and efficiency in organizational records.
• Hardware Maintenance & Repair – Diagnosed and repaired employee hardware issues, including computers, printers, and other IT equipment to maintain smooth operations.
• Technical Support – Provided troubleshooting assistance to employees for software and hardware-related problems, ensuring minimal downtime.